Studio Bakker Amsterdam


Arper Print

Set design / Commercial
2013 / 2014 / 2015 / 2016 / 2017

Briefed to redesign Arper’s identity in order to expand its presence and elevate its image, Studio Bakker developed a strong signature design based on simplicity, clarity, and humanism.

The precise photographic compositions incorporate the little ‘imperfections’ of real life, in step with Arper’s credo: ‘Work, Life, Play’.

This multiple award winning five-year collaborative project for Arper with 2×4 NY, Lievore + Altherr Désile Park and MAIO – included the brand’s presence at the Salone Internationale del Mobile in Milan and Orgatec in Cologne as well as print.


Photography

Scheltens & Abbenes
Marco Covi