Studio Bakker Amsterdam


        Danskina
        Set design / Commercial
        2014

        The concept for Daskina’s 2015 advertising campaign was inspired by brand designer Hella Jongerius, who once referred to the rug as a ‘podium for furniture’.

        By changing the angle of the camera and photographing from above, the team created a slightly alien perspective resulting in abstract compositions, using an assortment of furniture and objects that were collected for their interesting shapes, lines and textures.


        Photography
        Scheltens & Abbenes

        Art direction
        Graphic Thought Facility