Studio Bakker Amsterdam


Set design / Commercial

The concept for Daskina’s 2015 advertising campaign was inspired by brand designer Hella Jongerius, who once referred to the rug as a ‘podium for furniture’.

By changing the angle of the camera and photographing from above, the team created a slightly alien perspective resulting in abstract compositions, using an assortment of furniture and objects that were collected for their interesting shapes, lines and textures.


Scheltens & Abbenes

Art direction

Graphic Thought Facility