Studio Bakker Amsterdam


      Set design / Commercial

      The concept for Daskina’s 2015 advertising campaign was inspired by brand designer Hella Jongerius, who once referred to the rug as a ‘podium for furniture’.

      By changing the angle of the camera and photographing from above, the team created a slightly alien perspective resulting in abstract compositions, using an assortment of furniture and objects that were collected for their interesting shapes, lines and textures.


      Scheltens & Abbenes

      Art direction

      Graphic Thought Facility